rave review!

We’d like to share some kind words from new customer, Beth Povie of Finch Paper.

Our thanks to Beth who writes. . .

Please pass along our appreciation to the entire Independent Printing Team for managing the print production of our new Finch Opaque swatch book!

I have worked with dozens of commercial, sheet-fed printers and your level of professionalism and cooperation is among the best. Two things stand out:

First, you supplied me with an organized working document for the paper order, and actually did my job by assigning carton quantities and item numbers to place the order. It saved me time, at a critical moment of juggling too much, and positioned your company as a service provider.

Second, you provided smart solutions on press (and were open to my suggestions) to improve the print/image quality. Your pressmen are courteous, professional and customer-focused. And, of course, our Account Manager’s technical background was a terrific asset.

In addition, thanks for taking the initiative to catch missing copy and correct the problem without concern or complaint.

You’ve earned my trust with just this one job. Thanks!

Color Yourself Informed!

While color usage isn't an exact science, it can definitely influence the outcome of a direct mail campaign. According to Cynthia Cornell, Color Researcher with Color Communications Inc., "Always be mindful of the message you want to convey and how you want customers to perceive your products."

Color Communications Inc. provides the following list regarding hues:

Blue-based reds are associated with more expensive products. Select a yellow-based red (like tomato red, which is perceived as less expensive) if you're looking to downplay a high price.

Orange plays up affordability. Green conveys possibility and hope.

Yellow is the first color the eye sees, and when used with dark colors for high contrast, it becomes more powerful and easily read.

Blue portrays confidence and safety, which is why it's such a popular choice for financial and medical institution mailers.

Purple, although especially hot right now, is best used with high-fashion or sweet treats rather than direct marketing.

Black conveys a strong sense of power, promise and the ability for high contrasts. Add sheen or matte to black, and it becomes more powerful still.

White (especially when presented tone on tone) implies sophistication and formality -- but also a high-end price point.

Did You Know? Independent is a G7 Master Printer.

If you didn’t know it, Independent Printing is a G7 Master Printer. . . and has been since June 2007! 

As a G7 Master Printer, our customers benefit from the best color management available today. G7 Proof to Print is a new and improved calibration method managed by IDEAlliance that allows printers to reliably achieve a close visual match from proof to press, press to press, and even facility to facility as needed.

The G7 Master certification mark means Independent Printing "uses the most modern technology, techniques, proofing/press controls, and standards required to produce a close visual match from proof to print," according to IDEAlliance, which manages the specification and the qualification process.  It also is a symbol to print buyers and production managers that you can reliably work with Independent to achieve more consistent and predictable color across all your projects.

Questions?  We have a qualified G7 professional on staff to assist you.