Digital media is no substitute for traditional printed pieces, according to a recent survey conducted by Harris Interactive on behalf of Earthtone, a firm specializing in comparison pricing for printers.
The majority of employed US adults (64 percent) say print media is easier to read than the digital equivalent. Further, more than two-thirds (68%) say they feel more comfortable reading something on paper than on screen, suggesting that we associate things we can touch and feel as being more "real."
Deliver Magazine, March 2010